1) Core buyer of NME; mainly 25 year old men (73%)
2) Are they targeting niche/small or mass market? Mass market
3) How do they target different audiences?
· NME classified: 26% full time students
· 72% have broadband
· 59% want to keep up with the latest technologies
· 79% want to listen to new bands
· 52% are interested in a musical course/ qualification
· NME live: 77% have been to at least 1 rock concert in 2007
· 67% will be attending a festival this year
· 70% of gig goers went for the atmosphere as well as the music
· NME.com: 93% own a computer
· 56% visit NME.com everyday
· 96% can easily access the internet
4) What do they offer them in terms of the products they offer/produce? Magazines, NME TV, radio station, award ceremony, night club, merchandise, festivals.
5) What opportunities do the audience have and how might this satisfy mainstreamers/succeeders etc? Can buy merchandise straight from the store, to follow the popular/ in music.
6) What is the mode of address? (‘The way a media text speaks to the audience to identify with it?’- the manner, tone and attitude of the magazine) and how does this appeal to the target audience? Straight to the point, informal so feels like they are trying to be our friend, informative, plain and simply put.
7) How is the brand being positioned? Quite high up and main stream within their genre of magazine. The leaders of music magazines.
8) What are their brand values? (If it were a person describe its character) mainstream in the crowd, friendly, keeps up with market trends, informative.
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