IPC MEDIA MAGAZINE:
Who are they? IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Are they British/European/American? British
What other magazines do they produce? Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
Why is it important for the institution to evolve and follow market trends? To keep on top of what their audiences want, they need to be able to offer exactly what there after thus resulting in no loss of customers/viewers. The more magazines evolve and offer more products, the more things their customers can get involved with and may appeal to a wider range of people.
Do they produce products other than media texts? They only produce a wide variety of magazines, some websites but always media texts.
How important is convergence for your institution? Convergence is what gives these two magazine institutions unique selling points which attract more customers. By mixing the old with new, more customers are able to get involved with the product.
Consider the use of NMT (New Media technology); how does the institution communicate with their audiences’ through the use of the internet/mobile phone application. They allow you to subscribe to their magazines so; ‘it’s the perfect way to guarantee receiving your favourite magazine regularly’. They have the option to email them on feedback you have, creating a sense that the consumer can contribute in making their website as good as it can be, and they’re interacting. NME let you have an account on their website in which you can get regular newsletters (email). You can now get super-fast music news wherever you are, with the all-new NME.COM smartphone site; fully optimized for: IPhone/iPod, Android, Blackberry, Windows Mobile, Palm Pre, Nokia N900, Nintendo Wii, and PSP. Access to their website/ information seems to be easier than ever as the portability of ways to access it is at the end of our fingertips.
Consider the use of NMT (New Media technology); how does the institution communicate with their audiences’ through the use of the internet/mobile phone application. They allow you to subscribe to their magazines so; ‘it’s the perfect way to guarantee receiving your favourite magazine regularly’. They have the option to email them on feedback you have, creating a sense that the consumer can contribute in making their website as good as it can be, and they’re interacting. NME let you have an account on their website in which you can get regular newsletters (email). You can now get super-fast music news wherever you are, with the all-new NME.COM smartphone site; fully optimized for: IPhone/iPod, Android, Blackberry, Windows Mobile, Palm Pre, Nokia N900, Nintendo Wii, and PSP. Access to their website/ information seems to be easier than ever as the portability of ways to access it is at the end of our fingertips.
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