Monday 28 November 2011

ABCDE statuses

What products / brands would each category buy?
A. Chanel / Dior
B.  Hugo Boss / Waitrose / M&S
C1. French Connection / High Street stores
C2. Benefit / Topshop
D. Topshop / New Look / Asda
E. Primark / Pound Land / Iceland
What magazines do you think they would consume?
A. Vogue / Forbes / Collector’s magazines
B. Grazia / Cosmopolitan / Guardian
C1. Marie Claire / Sun / Sunday Times
C2. Hello / Heat / Sun
D. OK / Closer
E. TV Guides

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