exam questions

'What significance does the continuing development of digital media technology have for the media institutions and audiences?'

• What impact are technological developments having on music magazines and their audiences?
• How are these developments changing the way music magazines are produced/printed/exhibited and how does this change the way audiences consume them?

Responses:

• convergence has lowered the consuming rate of printed magazines
• audiences are getting younger as new market trends are more online products/information
• costs for printing have risen so they feel they need to move the the changes
• the new market trends have forced the industries to develop new media technolgy
• sales and producing magazines may decline as by the time the consumer has brought the magazine, the information will already be online in half the time and half the price -WEB 2.0(massive impact)
• some small/niche magazines may go corrupt as they only target a specific audience-not a wide maret segment-less consumers
• accessibility: wherever and whenever we like and portability: phones, tablets etc - Convergence
• convergence: NME- radio & website (form of synergy if they were seperate) - MULTI-PLATFORM
• SYNERGY- award shows, NME tour,
• UGC (user generated content)- podcasts, forums, upload your own pictures (nme), upload videos of your band (metal hammer)- PROSUMERS
• prosumers- far more likely to be loyal if you give them the oppotunity to be a prosumer
• NME and Metal Hammer have both won awards
• FANZINES-websites made by consumers/fans becuase they have bias views on how others proudce theirs/ content so they have in effect became competition
• nme and metal hammer HAVE to produce both online website and print magazine: financial burden is greater but online may give them more advertising
• social networks- facebook- can converge with nme and metal hammer- like pages, fan groups
• Twitter can be a threat, as you can directly follow the celebs and get the information staright from their page rather than wait for it to be distributed (loyalty if they have perks that twitter dont give)
• PROLIFERATION- so much choice
• future of magazines- my opinion, statistics etc....
• rupert murdoch quote
• music creates a community, can interact with other consumers with similar likes