Section B: Common Errors

Feedback on Section B Mock Exam:

• Lack of terminology (up tp 10 marks)
• Using exampls that are from OLD exemplar responses- this is very lazy amd these stats are now out-dated
• Referencing examples
• Focus on both- AUDIENCE and INSTITUTION
• Hardware and CONTENT
• Own opinion
• By far the biggest error was the lack of specific case study examples; evidence to support claims/ arugements!!! These need specific examples about content, statistics, figures (audience circulation)

What is the significance of proliferation in hardware and content for institutions and audiences within the media area in which you have studied?
Points that should have been covered:

• positive and negative
• advances in technology-can do more, smartphones, iphones, tablets, technology is more accessible/easily available (audiences can access it on the move 24/7), Web 2.0, synergies and convergence
• Software: Apps-specific examples from each institution
• Fanzines: exist now due to proliferation in hardware and software and their accessibilty- examples: Audience: more demanding; they can prosume through sites such as youtube so they expect more from institutions, impatient
• how have institutions responded to these constant changing consumer/consumption habits?
• Rise in competition due to proliferation of hardware (Twitter, fanzines etc) and how institutions have overcome this?
• Production & distribution; advancements in printing process- has the internet meant a decrease in sale of institutions print products?

Use WIRED and ADOBE as an example
Refer to Alexa's web traffic