Alexa's Web Traffic Stats

NME


Who is there core buyer?

• 18-24 year old males who do not have children, mainly college educated and main browsing location is from work. (Alexas web traffic)

Has circulation dropped?

•   Sales of IPC Media’s music title NME fell 14.3 per cent to 29,020 in the first half of 2011 (http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=47732&c=1)

Traffic on website?

Yesterday	0.03	-35%
7 day	0.045	+1%
1 month	0.0449	-12%
3 month	0.0468	+0.3%

Traffic rank for nme.com: (http://www.alexa.com/siteinfo/nme.com#)

	Traffic Rank	Change
Yesterday	5,258	+1,560
7 day	3,574	-211
1 month	3,697	+562
3 month	3,483	-132

Web traffic has risen by 107 per cent year-on-year according to the latest round of ABCe figures. The official measure of website traffic was published yesterday (August 5), revealing the big growth: 1.8 million more of you are now looking at NME.COM's news, listening posts, video interviews, blogs and more.  Average load time: (2.55 Seconds), 80% of sites are faster.


 Examples of convergence, synergy, prosuming opportunties?

• Just three titles in the top 10 managed to increase readers this year – Kerrang!, Metal Hammer and BBC Music managed increases of 4.5%, 0.1% and 0.1%, respectively.

Metal Hammer


Who is there core buyer?

• Very similar to NME.com. is visited more frequently by males who are in the age range 18-24, have no children, are college educated and browse this site from work.

Has circulation dropped?

Traffic on website?

• Traffic rank for metalhammer.co.uk:

  	Traffic Rank	Change
  7 day	72,159	-23,957
  1 month	82,079	+12,572
  3 month	71,604	+3,544

Examples of convergence, synergy, prosuming opportunties?