Section B: Magazine Institution

Key Media Concepts Exam:
Develop a case study on two music magazines published by tow institutions within in the contemporary magazine industry and distributed in the UK.
Focus on will be how magazine is produced, distributed, exhibited and consumed. The importance of advertising will be a major feature.


Two music magazines:  (allows us to compare between the two.)

• Mainstream- IPC Media- NME
• Niche- Future PLC- METAL HAMMER

Examples of possible questions:

• How importnant is technological convergence for institutions and audiences?
• With reference toy your chosen case study consider how important interactivity is to media institutions?
• What has the impact of increased connectivity been on the media production, distribution and exhibition process?

Future of magazines:
Understand the impact of the changing media landscape, and the impact this is having on the magazine industry.

Representation of Ethnicity

                                             

Definition:
1) ethnic traits, background, allegiance, or association
2) an ethnic group: representatives of several ethnicities were present


Stereotypes:
Asian People- rich, business people, religious, have been portrayed as terrorists, good at making curry. own cornershops. big families and all live in one house with all relatives.


Travellers- AKA gypsies, usually irish/foreign (bulgarian/romanian). fun fairs, live in caravans, take over peoples land and destroy it. make mess and steal. lack in education. wear vests and jeans and slobber everywhere sometimes long haired. women wear big dresses and gold hooped earrings. british/irish travellers prefer being called 'travellers'.


Polish People- cheap labour, poor, young families, own kebab/chicken/pizza shops. take all of our jobs, eg builders.


Examples of Stereotypes:
GYPSIES- only represent a small number but paints a very negative picture when really we know they are not all bad.
Waterloo Road- moved caravans onto school grounds and caused conflict and upset alot of people so police got involved.
Simpsons- house got ake over by gypsies and had to fight theyre way back in and drove them out.


POLISH- shows that stereptypical views can be changed.
Corontaion Street- two polish girls who Carla employed (immigrants)


ASIAN-
Eastenders- the Masoods, they run their own business, and a curry place and have a typical indian accent.
Masood have recently been praised as being one of the most realisitc 'ethnic' families in the soap land. Stereotypical-owning a corner shop, subject to racially motivated attacks.
Syed is gay which goes against the stereotypical religions of muslims.


The Brown Race

• 'Brown' often the genreal term used to describe the category of South Asian races.
• alothough there are several countries who make up part of this geographcial  area, mostly indians are stereotyped.
• hollywood films stereotyping: Bend it like Beckham, Tessa Perkins

Common representations of Race

• Asian women- doctors or accountants, not artists
• Black men- lazy, promiscuous, bad fathers, obsessed with rap music
• Black women- were obsessed with how much money a man earned and were 'strait laced'
• Asian people- invaders, karate experts
• Hispanic people- comics, banditos, gang members
• Native Americans- savages, victims, cowards, medicine men
• Middle Eastern people- terrorists, oil sheiks
• 'On TV, black people are depicted as poor nearly twice as often as their true incidence'
• Black people stereotyped as criminals and late arrivers
• White people cant dance
• Asians own corner shops in England

Black People:

• mainly black men
• crime
• living in slums
• on welfare
• need help from community
• less intelligent
• over sexual

White People:

• dumb blondes
• greedy
• materialistic
• businessmen
• middle/upperclass
• posh/well spoken

Asian People:

• doctors
• engineers
• mathematics
• newsagents- small businesses-entrepreneurs
• ignorant
• intelligent
• extremely smart
• men are threats to women
• insensitive
• disrespectful towards women

Representation of Reginal Identity

                                           

Regional Identity:
identifying a persons identity which is rooted not only in the setting of a film but also in the speech, costumes etc and the region they live.


Identifying Regional Identity:

• setting
• accents
• dialogue
• props
• make up
• class of characters

P.E.E
Shameless: http://www.youtube.com/watch?v=IwaxunnAvdo&NR=1
In this clip of Shameless, the audience can probably gather the regional identity of the characters through their accents. Its clear that they are from Manchester, and the setting reveals that its a run down council estate. This helps the audience in indentifying with the characters more as they know where they come from and what to 'expect' in the programme being on a council estate.


The Only Way Is Essex: http://www.youtube.com/watch?v=VX7eENeraGc
From this trailer of The Only Way is Essex, through the makeup,costumes and props used in it the audience would assume that the regional identity of the characters is quite upper class and posh, until later when we hear their accents when they start shouting. Most assets of the mise-en-scene help to protray the class of the characters; the females are wearing long, elegant dresses with pristene makeup and the males are in smart suits. The idea of being upper class may come from the expensive, stylish spprts car one character is driving.


Made in Chelsea: http://www.youtube.com/watch?v=mnG0Bkzxg6Q
The regional identity of this programme is very clear through accents and setting. Their accents are very pronounced and posh and it being set in the wealthy area of Chelsea helps show that. Even though this clip involves different scenes of the programme the dialogue is related to each other making it easy to see that the characters involved all know eachother, which maybe shows that its a small area as they all know each others business.

P.E.E

P.E.E - Example

Point - Your comment about the area of representatione.g. Youth is represented through diegetic sound.

Evidence - Your micro element that tells us this
e.g. The dialogue is colloquial

Explanation - link the two
e.g. This conforms to a stereotypical view of young teenagers, that they are rebellious in speaking their own language.

Representation of SEXUALITY

Homosexual Male	Overly Feminine Camp characteristic’s Androgynous Well dressed, Image Eccentric colours Drink wine/ cocktails Hairdresser/ make up/ designer Bitchy/gossip Mummys boy No kids
Heterosexual Male	Strong Masculine Hands on business Sporty Soldier Suits/ Lad(rigid, rough) Gym Office Home with family (ideology)

Homosexual Female	Short hair Baggy clothes No makeup or lots of it Butch P.E teacher Military Bus Driver Security Masculine
Heterosexual Female	Make up and Perfume Flirtatious Long flowing hair High Heels Secretary Caring jobs Home with kids

Representation of AGE

Positives and Negatives of youth and old age:

	YOUTH	OLD
Positive	Healthy Fit Active Not wrinkled Outgoing Lack of responsibility Sociable Start of lives- long future ahead Innocent Fun	Experienced Wise Achievements Well Respected Educated Responsible Wealth Freedom Trusting
Negative	Naïve Influenced Vulnerable Immature Rebellious Lazy and Moody Mischievous Restricted (rules/conform/school) Hormonal Stereotyped(hoodies, alcohol, drugs) Rude	Health: mentally and physical Weak Lonely Vulnerable Victims Boring Rude (gossipy/grumpy) Dependant Seen as a burden Unproductive Go to bed early

MISE-EN-SCENE Youth- hoodies, high key lighting, gangs, park, shopping centres, pubs, Old- walking stick, trolley, mobility scooter, grey hair, wrinkled faces, low key lighting, old peoples home,	CINEMATOGRAPHY Youth-  high angle shot looking down on the youth, panning can show short attention span (for both; forgetful), moving camera as young people are energetic Old- looking down on showing vulnerability, use of tripod as older people generally static
SOUND Youth- music, noisy, shouting, dialogue would be loud, Old- quiet, silences, peaceful, foley sounds of birds, classic music,	EDITING Youth- faster pace, short snappy sequences, quick straight cuts, montage editing, Old- longer shot for slow time, jump cuts to show time going slowly

Skins clip:

• gang of teens
• in a pub
• rebellious
• loud
• upbeat music-youthful,fun
• stereotypical teenager- drinking, loud, sex, fighting
• causing trouble
• hoodies
• camera follows them walking in the pub
• reaction shot of the people in the pub when the youths walk in
• slow motion in comparison to them being youths- fun, fast, energetic
• when fights start, the sound comes in of shouting, smashing glass,
• slow motion when they all run away from the troube they caused and jumping off the roof - cross disolve

Example of P.E.E (not finished)

Stereotypical: In the clip of Skins the stereotypical view of youth is represented very clearly through what we see them doing and where they are. The gang of youths have been presented as being loud and disruptive when they walk into the pub. There is a reaction shot of other people showing that it’s not a good thing that they are there. We see that the ‘gang’ of youths are drinking alcohol, being loud and smoking. These are stereotypical views on what youths today are like.

Sound: Sound used in the clip also helps to represent age. Throughout the scene an upbeat song is played with a gradually increasing pace. The soundtrack used portrays the youth of the teenagers; being energetic and lively. it gradually gets faster in pace when the fight breaks out, helping to create atmosphere and moods. Digetic sounds are used during the fight to make it seem more realisitc, for example shouting and smshing of glasses.

Cast Offs essay start

Represenations of disablilities.
Cast Offs:
Stereotypically people would see a person with a disability as being dependant on another person and needing to be cared for. However in this scene in 'Cast Offs', we see a boy who is in a wheelchair that has been left on a lonely and desolate island in the middle of nowhere. As he gets out off the boat, we see that he is dependant on the man that was with him to get him safely ashore and bring him his wheelchair but would not let him aid him in getting into the chair.This could show that he is determined to over come his new disability and that he can do it by himself without needing anyone. Once he manages to get himself into his wheechair, he gets stuck in the sand when trying to wheel towards the beach. Even though he worked around it and got himself out of the situation, the audience still sympathises for him and has an urge to want to help him out and we realise that there is actually no-one there to help if he did get really stuck.


The name in itself could be a harsh way in representing people with a disablilty within society; put aside, isolated from the rest of society that are handi capable. As in some people may not know how to deal with someone with a disability or being in a situation in which they have to care for someone with a disability. An example of this would be when the boy in the wheelchairs dad tried and failed at having a go at being in his wheelchair. Showing that its not an easy thing and that he is trying to make the best out of a situation which is new to them both. This again can create a certain emotion for the audience to be feeling; symapthetic and maybe trying to relate themselves to a 'what if' situation for them to have to deal with. The relationship between the two is kind of revealed when the dad tries to manouver the wheelchair, they may used to joke around, have a laugh together and had a good relationship prior to the accident.


When the camera pans around the island revealing to the audience where he has to get to its from his point of view. This way, we can see it from his perspective and what he is up against and it also establishes the setting. The distance in which he has to get to looks very long and tiring and the fact that he is in a wheelchair enhances that even more. Jump cuts are used to show how far he has wheeled whilst time has lapsed and gone past quickly as he's struggling. The use of the jump cut makes it seem to the audience that it is taking him forever and is very tiring, again making it obvious how hard it must be for him.


Verisimilitude is created subtly in the noises that would be expected to be heard when on an island, it makes it seem normal and realisitc. Digetic sounds also help to create a sense of realism, for example when on the boat we could hear crashing of waves and when there is a flashback to when the boy used to play basketball we could hear the cheers of crowds and the bouncing of the basketball. The flashback also helps the audience identify with the boy as it reveals a little bit more about him and gives a better understanding of what happened to him.